Mission & Vision
Vision, elevated to an art form.
ALPHA was founded on the belief that eyewear is more than function — it is identity, posture, and craft. Every frame we curate is chosen for its design language, provenance and the maison behind it.
Our salons are designed to feel less like a store and more like a private gallery, where guests are met with quiet attention and the world’s finest frames are presented one at a time.
A Decade of Vision
100% Authentic Products
Secure Payment
Extended Warranty
Trusted Since 1927
Timeline
Milestones
ALPHA Founded
A single atelier opens its doors with a vision: to elevate eyewear into a luxury experience.
First Maison Partnership
Exclusive partnerships with Ray-Ban and Prada Eyewear bring the world's icons to our salons.
Marina Atelier
Our flagship boutique opens on the Marina Walk, designed by an internationally acclaimed studio.
The 2026 Collection
Six maisons under one roof. A new chapter for ALPHA — and for luxury vision.
Our Team
A small team of opticians, stylists and designers.
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Yara Sabbagh
Founder & Creative Director
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Karim El-Hage
Master Optician
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Noor Adib
Lead Stylist