01 — LUXURY

Luxury.

The pinnacle of European craftsmanship. Available across selected Alpha flagship boutiques in Jordan and Egypt.

02 — FASHION

Fashion.

The houses defining contemporary eyewear — fashion-forward, expressive, and meticulously curated.

03 — SPORTS & PRECISION

Sports & Precision.

Engineered for clarity in motion. Performance and precision frames for those who live in motion.

In-Store Discovery

Try the full collection in person.

Visit any Alpha boutique to experience the full product mix, supported by a certified optometrist and our in-house glazing lab.

Find a Boutique